We’ve just finished this logo design that will form part of an overarching brand identity for The Medjool Date Company. We will also be designing their packaging and building an e-commerce website a little later this year.
London I Cars is a taxi firm that wanted to freshen up its image and move towards looking more professional while giving the (accurate) impression that their service is both high quality and affordable. We set to work creating a simple iconic logo that combines the company initials into a form that hints at a passenger sitting in a comfortable seat:
We went on to create various marketing materials, and we should be taking on a re-design and re-build of their current website sometime in the near future.
TAQA Global have a popular mountaineering & walking club which many members of the company belong to. Stephen Salter from TAQA contacted us two weeks ago enquiring about an emblem style logo for the club. The TAQA Mountaineering & Walking Club run all kinds of outdoor activities, so we discussed a traditional shield based emblem depicting the various activities in each of its four corners. Then we set to work and created a design using the TAQA colour scheme that the members of the club are really happy with.
Watch this space for a photo or two of the club’s members wearing their new shirts featuring an embroidered incarnation of the logo.
We are very excited to announce our biggest ongoing project yet: a multilingual (English & Arabic) magazine available in print and online called Education Gateway. We have worked closely with Prime Education Consultancy to create a brand, a magazine and a website with the purpose of helping Libyan students and young professionals further their education and professional careers.
This is one of our most unusual briefs to date, partly due to the challenges of creating a bilingual magazine featuring English and Arabic content side-by-side – it involved a lot of research and a definite step outside of the comfort zone – however, with four issues now under our belts we feel confident dealing with Arabic, and well equipped to work on multilingual projects in future. In the initial stages of research many questions came up, for example:
How do you present English and Arabic side by side in a magazine?
How should English and Arabic content be organised on a website in an easily navigable and manageable way?
How do you manage and deliver communications with a multilingual email subscriber list?
Through research, development and trial and improvement, we overcame all of these challenges, and are proud to say that the first issue of the magazine was very well received, with an estimated readership of around 6,000 and more online, and those figures look to be increasing in the more recent issues.
The bilingual website has now been officially launched, and we are in the process of developing and optimising it further.
Issue 1 of the magazine is now available on Issuu, Newsstand, in PDF form and in print.
Please take a look, and feel free to comment both here and on the Education Gateway website!
For a long time I found it difficult to set prices for my work. I would struggle with the idea of something like a logo design having a fixed price. How could I go about designing a logo for £95, for example, when some logos would surely take longer than others? Through experience, the answer eventually came, but only after some trial and improvement. I realised that the pricing of my services was a problem, and I could approach it with the same process I had been using for design itself, which at the time was something like this:
Analyse the problem
Come up with an idea for the solution
Identify pitfalls of said idea
Go back to step 2
So, the first idea I had was to do this:
Work out roughly the maximum number of hours of work that might be involved in a project and quote a corresponding price.
Explain to the client that this is the maximum I could imagine the work costing, and that hopefully it would be less if we could get to the endpoint quickly.
Ask for 50% of the quoted price as a deposit, and explain that the remaining balance to pay once the work was completed could be anything between nothing and the full remaining 50%.
Looking back, it is clear that this was a needlessly convoluted way of doing things! The model often worked fine, but it definitely put one or two clients off. I asked myself how I would feel knowing that the amount I would have to pay for a service could be anything between say £500 and £1000, and if I had to condense the answer down to one word, it would be “uncomfortable”. So, having identified the pitfalls of my solution, I decided to come up with a better way – a way that would be better both for me and for the client, and I have been happily using the same system for years now, not just for logo designs but for a lot of my work. My new process is much easier for clients to understand, and is easier for me to manage. Here’s how it works, using a logo design as an example:
I will quote you £95 for a logo design, but I will inform you from the off that this only covers two initial ideas, then two rounds of development/amendments. I will explain that if you then require further development there will be an additional cost.
Once you have understood and agreed to that, I will take your deposit and begin the work. Often I will actually come up with more than two initial ideas, but that’s fine – I’ve committed to two, if I give you more than two you’re quite happy with that – you’re getting extra value.
I then show you the initial ideas, you pick your favourite and we discuss how to develop it.
I show you some development on your chosen logo. Again, there will always be at least two options to pick from, but I may provide several. Again, we discuss what changes are required.
I work the logo into a final version based on the latest feedback. Often at this stage I will have a screen sharing session with you so that you can check how the logo is looking before I then send it to you in your preferred formats.
I am not claiming to have invented this method – it turns out this is a fairly standard way of doing things, but I got there independently through an effort to find a better way. Clients are always happy with this model – they understand the responsibility they have to communicate clearly what they want, and in cases where the client does want further development they are always happy to pay extra. It’s all about having clear parameters agreed at the start. Frustration and discomfort are completely avoided from both sides – I am happy and I end up with very happy clients. In fact since adopting this system I believe I have been able to provide better value for money.
Clients are aware they need to be clear with their brief so that the design time doesn’t run over what is achievable for the agreed price, and they are reminded at the stage when they only have one more chance to give feedback and request amendments. To give you an idea what all this process looks like, here’s a recent example showing the steps I took in creating the Aria Luxury Villas logo for £95:
In this example I actually provided four initial designs, my client then picked one they liked and I developed it on from there until we reached a final design. This is what Chiara, my contact at Aria, said about the work:
Henry is a quick, creative, patient and intuitive professional. Working with him was easy, pleasant and fully satisfactory. I highly recommend him!
So, that’s how I go about designing a logo for £95. It should be noted that a ‘traditional’ logo design process would take much longer, and cost much more than this. I have created logos that cost ten times as much and involve months of research, testing and validation, but for many people that’s just not possible or necessary.
A very quick post today as I’m about to leave to meet with York Associates to demonstrate my concept for an interesting and unusual brochure!
Here’s a vintage style logo I’ve just finished for a niche lighting company, Dowsing & Reynolds:
A classic case of ‘less is more’, I feel! I’ve had feedback from people saying it looks like it belongs on a 1950s tractor or radio, which I’m quite happy about because I think that fits perfectly with the desired image of the company!
Gemma Lancaster is a hugely motivational personal trainer with a proven track record (pun intended) who wanted to give herself a professional, minimalist identity ahead of launching her new business, 100% Physical Training. Of course, I was more than happy to oblige, and Gemma is now the very happy owner of a brand new logo:
Gemma runs boot camps and group sessions, and can offer you one-to-one personal training, circuit training, marathon training and nutritional advice.
100% commitment, 100% motivation, 100% dedication is what every client will get from me, which in turn equals 100% RESULTS!
– Gemma Lancaster
I know Gemma is extremely good at what she does, but don’t just take my word for it, visit her Facebook page and read some of her testimonials from fit and happy customers!
When I’m not busy designing things or making music I am partial to a spot of climbing. It’s always a real pleasure when I’m asked to design something that relates to a passion, so when the Mountaineering Club of Bury asked me if I’d design their new tees I didn’t hesitate for one moment.
This was a really fun tee design, and probably my best yet. The 3D extruded lettering on the front is incorporated into a simple illustration of some of the activities you can get involved in, and on the back there’s a more straightforward ‘flat’ logo and slogan:
What, or who, is a Patchy Warrior, you may ask – or, if you have heroic textile tendencies yourself, you may have guessed it: Patchy Warrior, aka Ursula Christie, is a Glasgow based master seamstress specialising in premium quality, custom made patchwork. And we are the ones proudly stitching together an identity and website to promote her wares. Here’s the logo, website to follow shortly!
"RT @jboogie: Change the way work is assigned. Instead of assigning features, ask teams to positively impact a specific, measurable customer…"
"RT @beep: Folks in the web industry will tell you that “redesign” is a bit of a lie, or at least, a misnomer. The work never stops—not real…"
"RT @jasonfried: Practice saying no. “Productivity tips, tricks, and hacks” are all about managing what happens when you say yes to too many…"
I've worked with Henry at Instadesign on several of my branding and web design projects and I've been mightily impressed. He has a great work ethic, very knowledgeable and gets things done, fast. He's an all round good egg too.
I have worked with Henry at Blank Media Collective and within other roles. Each time he has been a delight to work with, understanding what the organisations needed, as well as suggesting exciting and innovative ideas to help strengthen our work.
Henry can be left with the task and you can expect it will be dealt with efficiently and fast. A very creative person who likes a personal approach when dealing with clients. Also extremely organised.
I would like to recommend Instadesign who have been of great help to our company, Tonemulti Limited, in designing promotional brochure, company seal and company logo. They are very reliable and fun to work with.
Henry is very fast, with good communication and very polite... I will work again with him.