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All posts in: Web Design

affordable website design happens at this desk

Affordable Website Design That Ticks Boxes and Drops Jaws

Getting a website built used to cost an arm and a leg. Sometimes it still does, but generally it doesn’t need to. What can now be achieved with even the most modest budget is amazing.

Here’s a brief introduction to some of the things we can do to make your website not only look impressive but also work hard for you.

Content Management

We almost always recommend WordPress, the world’s most popular content management system, but if you prefer, we can build your website on whichever platform you like (that might be Ruby on Rails, Drupal or Joomla for example). This means you can be sure we will leave you with a site you can edit easily. This is absolutely vital as it means you won’t have to keep paying more and more for updates – you’ll be able to add and edit text, blog posts, even pages, images, videos and more. If you do want us to look after your website permanently though, we offer flexible contract-free service and maintenance packages to suit your needs and your budget.

wordpress back end

SEO - magnifying your content

Search Engine Optimisation

You hear about SEO, (search engine optimisation) all the time, and for good reason. What’s the point in having a website if nobody can find it? We will ensure that your website shows up as high as possible in search engine results, and will even advise you on how to optimise your text for maximum search engine exposure. We offer the most basic on-site SEO as standard, and there’s a lot more we can do to help on an ongoing basis, as we can also give you tools and advice that will help you enhance your site’s visibility long into the future.

E-Commerce

E-commerce needn’t break the bank. In fact it needn’t even use the bank. If you want to sell online, get in touch with us – you may be surprised how affordable an e-commerce site can be and how easily you can set up shop using PayPal. If you want to accept credit/debit cards we can help you with that too – we’re well versed in payment gateways, PCI compliance and everything else you need to know to sell your products or services from your website. We have a few great success stories from recent years, with one client earning over £50k from her startup in the first two years since we launched their website.

E-Commerce can be affordable

 

Scalable hosting solutions

Scalability

We work with TSO Host to offer you highly competitive hosting packages that scale seamlessly as your business grows. Our most basic hosting package is just £3/month and includes automated data and database backups. This is what most of our clients’ websites use and is more than sufficient to handle the volume of traffic you can expect if you run a small business. As you grow, you may find you need a VPS or dedicated server for your website capable of handling huge volumes of traffic. If and when you reach that point, we can migrate your website over seamlessly, with zero down time.

Responsive showcase presentation

Responsive Layouts

Be wary of those who talk of creating a website design from a Photoshop file. This is a practice that was commonplace a few years ago, but is now (thankfully) almost obsolete. With the huge increase in websites being viewed on phones and tablets with varying screen sizes, it is now vital for successful websites to display correctly on mobile devices. For that reason, we build websites so that they respond dynamically to the size of the user’s browser. Not sure what we mean? Try resizing your browser now, or viewing this website on a phone or a tablet, and notice how the content re-arranges itself to suit the viewport size. We didn’t build multiple versions of the site – it just morphs and adapts itself dynamically – this saves a lot of development time compared to building a ‘desktop site’ and a ‘mobile site’ and helps us focus on your content while delivering truly affordable website design. What this means in terms of the design and build process is that we design largely in the browser, once we have sketched out basic wireframes on paper. In the web development community this is now considered best practice, and for several good reasons – here are a few of them:

 

question-futureproofing

 

Futureproofing

Future-proofing in the world of the web is always a relative term – it’s anybody’s guess what the internet will look like in 2050 and beyond – however there are certain things we can, and should, be prepared for. For example, it looks likely that Google will start penalising websites that are not mobile friendly, so building a site today that doesn’t tick that box would be shortsighted. Another major consideration is security – something that many don’t take seriously enough. You might think your website isn’t at risk of being hacked because it’s low-visibility or of low value, but you would be wrong. There are bots out there attempting to hack into everything and anything, from a LinkedIn profile to a multinational bank. Of course, it makes sense that your level of protection befits the kind of website you’re running, but being completely unprotected in this day and age is just dangerous. All websites we build come with security features as standard, and we will encourage you to take advantage of updated security measures as they become available.

Testing

You wouldn’t want to launch your new website and then find out that something doesn’t work on it, would you? Well we wouldn’t either – that would be embarrassing for both parties. I’ll admit this was a lesson learned the hard way, but we now build in time to any website launch for thorough testing to ensure there are no broken links, contact forms are going to the correct emails, performance is good and that code is bug-free.

No Hassle, No Hidden Costs

You know you need a website, and you want as little to do with the technical side of it as possible – of course! We can take care of domain registration, hosting, and all the other little things that might needlessly worry you or take up your time. In short: you give us your content and we will take it from there. We’ll even set up your email accounts for you. We don’t ask for any recurring fees unless you want us to maintain your site for you. Instead, we build into any website quote a little budget for us to meet up with you at the point of handover and show you exactly how to control your website yourself very easily, from virtually any computer or connected device in the world. This way you know exactly what your outlay is going to be at the point of receiving our quote, and you can be safe in the knowledge there will be no hidden costs.

Agenda Media Website Redesign

Agenda Media is a cutting edge digital advertising agency based in Manchester, regarded highly in the industry for their outstanding service and professionalism. They approached us earlier this year because their website was no longer reflecting the nature of their work in the best possible way, having not been updated or refreshed for three years (a very long time in the world of the web)!

We were very happy to take on a project which involved updating, curating and re-flowing their content into a website more in-keeping with today’s standards.

We were very pleased that the client liked our suggestion of going with a one-page style website – something of a trend, but a trend that makes an awful lot of sense… let me explain:

There’s a very high chance you are reading this on your phone, your tablet or some other touch screen device, and if you are you’re amongst an ever-growing number of people doing the same. This is more than just a trend; it’s a long-term shift in the way people experience the web. Before mobile devices took off, you would hear a lot of talk of ‘the fold’ in web design. The accepted wisdom was that you needed to captivate your audience with your website ‘above the fold’, ‘the fold’ being the bottom of the viewable area of your website, assuming people were viewing it on a computer.

While the validity of this concept remained hotly debated for many years, it’s now generally accepted within the web design & development community that ‘the fold’ is well and truly dead.

In 2013 mobile surpassed desktop in newssportsretail, and social media consumption. People are spending their time with the web on an incredibly varied set of devices, all with different screen sizes (and different “folds”). – Matt Johnson

If you haven’t quite recently flicked your thumb or finger upwards on a touchscreen device, I would be very surprised. In fact this behaviour is now so strongly rooted in our muscle memory that it’s fairly safe to say most users of the web know exactly what to do when they see a webpage that doesn’t immediately give them all the information they require: scroll down!

While there are definitely still those who would disagree, there are quite a number of undeniable benefits to a one-page website, the biggest for me being that all the content is there in one place without the user needing to click or wait to load further information!

We’d love to hear from you if you have an opinion on this, and indeed any feedback on the website!