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Food Packaging for Deli Breaks

Deli Breaks, a subsidiary of River Village Foods, approached us in September 2012 with an idea for a range of wholesome ready-to-eat microwaveable meals. This was to be our first food packaging… in fact our first product packaging brief, so we were excited to get stuck in. We went on quite a journey, as the exact nature of the product changed, so here is a selection of the steps we took:

You can see the final packaging designs on our portfolio here.

Written by Henry Roberts

Henry is our project manager, lead designer and chief perfectionist. With a background in commercial graphic design and over 15 years' experience, Henry can handle your account as well as your pixels with expertise, agility and above all an unshakable smile.

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