My client was setting up a small, friendly pizzeria within a bohemian student pub in Manchester, the legendary Ram & Shackle, with an emphasis on fun, speed and value for money. I planned and created a complete solution, including a clever name*, tag line, a cheeky logo, menus, posters, flyers and concept for how the food was to be presented. Disclaimer: this was at a time when serving food on a slate had not been done to death!
*Okay so I’ve been asked by some people why the name is clever… so just to explain: it’s a pizza! Eat tha pizza! Izza Pizza! Get it?