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Identity for London I Cars

London I Cars is a taxi firm that wanted to freshen up its image and move towards looking more professional while giving the (accurate) impression that their service is both high quality and affordable. We set to work creating a simple iconic logo that combines the company initials into a form that hints at a passenger sitting in a comfortable seat:

We went on to create various marketing materials, and we should be taking on a re-design and re-build of their current website sometime in the near future.