The Hip Hop Chip Shop in the Guardian

Today was a proud day. Today was the day a logo I designed appeared on the front cover of the Guardian’s G2 supplement. Needless to say I popped out and bought a copy, and will be framing it and hanging it on the wall of the Instadesign studio. You can read the article here.


Of course, I can’t take the limelight here – it’s Jonathan ‘Ozzie’ Oswald’s hard work and perseverance that has got him and his brand into a national newspaper – but there is something quite heartwarming about having been a part of that. I’m really proud to be part of the amazing journey The Hip Hop Chip Shop is on, and can’t wait to see what’s around the next corner for them… they are clearly going plaices.

The Medjool Date Company Website is Faster than 98% of Tested Websites!

We have just launched a simple but effective, clean and tidy little e-commerce website with the sole purpose of selling and purveying information about just one delicious product: medjool dates. It’s always a pleasure to promote something that you love, and medjool dates have been my favourite dried fruit ever since the first time I tasted one – they truly are both delicious and nutritious. If you’ve not had the pleasure yet I genuinely recommend you try them – you can buy anything from 200g to 5kg very easily on the Medjool Date Company website.

We also broke a personal record with this website: it’s the fastest loading site we’ve ever built, loading in less than half a second! Don’t just take our word for it – check it yourself on Pingdom (Disclaimer: the test result will vary depending on a number of factors, you may find it’s not quite as fast when you run the test, but do try again and feel free to let us know what result you’re getting).

Performance is absolutely key when it comes to website development – it’s a fairly well known fact that 40% of people abandon a website that takes more than 3 seconds to load, while 47% of consumers expect a web page to load in 2 seconds or less.

We aim to ensure every website we build loads in under 3 seconds, but in this particular case, through some very clever techniques and technologies deployed behind the scenes, we managed to absolutely smash those targets! Amongst other tools, we make heavy use of Pingdom when testing websites – it’s an absolutely invaluable tool!

The super fast website has already proved to be a success, with the first few transactions being made within days of going live. Take a look and let us know what you think!

Identity for The Medjool Date Company

We’ve just finished this logo design that will form part of an overarching brand identity for The Medjool Date Company. We will also be designing their packaging and building an e-commerce website a little later this year.


Deli Breaks product shot

Food Packaging for Deli Breaks

Deli Breaks, a subsidiary of River Village Foods, approached us in September 2012 with an idea for a range of wholesome ready-to-eat microwaveable meals. This was to be our first food packaging… in fact our first product packaging brief, so we were excited to get stuck in. We went on quite a journey, as the exact nature of the product changed, so here is a selection of the steps we took:

You can see the final packaging designs on our portfolio here.

River Village Foods Business Card

Identity for River Village Foods

We were approached by Lancaster based farm food wholesaler, River Village foods, in early 2011. They were looking to create a clean, professional identity for their growing business. We did just that and designed a selection of logotypes with a hint of vintage, and some stationery and banners to go with them. Here is a sample of the results:

Menu for Love 2 Eat, the Food Boutique

Menu for Love 2 Eat

A small but beautiful cafe & restaurant in Didsbury wanted a vintage feel to their new food menu, but didn’t want a total re-brand. We took the existing logo and colour scheme, dialed it down a touch, and put together a menu we feel matches the fusion of modern and boutique styles found at the eatery.

Menu for Dry201

When Manchester bar and restaurant Dry201 updated their food menu, they wanted something new, clean and sophisticated to put out on the tables. We provided this:

Dry201 Food Menu

Dry201 Food Menu