Today was a proud day. Today was the day a logo I designed appeared on the front cover of the Guardian’s G2 supplement. Needless to say I popped out and bought a copy, and will be framing it and hanging it on the wall of the Instadesign studio. You can read the article here.
Of course, I can’t take the limelight here – it’s Jonathan ‘Ozzie’ Oswald’s hard work and perseverance that has got him and his brand into a national newspaper – but there is something quite heartwarming about having been a part of that. I’m really proud to be part of the amazing journey The Hip Hop Chip Shop is on, and can’t wait to see what’s around the next corner for them… they are clearly going plaices.
We have just launched a simple but effective, clean and tidy little e-commerce website with the sole purpose of selling and purveying information about just one delicious product: medjool dates. It’s always a pleasure to promote something that you love, and medjool dates have been my favourite dried fruit ever since the first time I tasted one – they truly are both delicious and nutritious. If you’ve not had the pleasure yet I genuinely recommend you try them – you can buy anything from 200g to 5kg very easily on the Medjool Date Company website.
We also broke a personal record with this website: it’s the fastest loading site we’ve ever built, loading in less than half a second! Don’t just take our word for it – check it yourself on Pingdom (Disclaimer: the test result will vary depending on a number of factors, you may find it’s not quite as fast when you run the test, but do try again and feel free to let us know what result you’re getting).
We aim to ensure every website we build loads in under 3 seconds, but in this particular case, through some very clever techniques and technologies deployed behind the scenes, we managed to absolutely smash those targets! Amongst other tools, we make heavy use of Pingdom when testing websites – it’s an absolutely invaluable tool!
The super fast website has already proved to be a success, with the first few transactions being made within days of going live. Take a look and let us know what you think!
We’ve just finished this logo design that will form part of an overarching brand identity for The Medjool Date Company. We will also be designing their packaging and building an e-commerce website a little later this year.
Deli Breaks, a subsidiary of River Village Foods, approached us in September 2012 with an idea for a range of wholesome ready-to-eat microwaveable meals. This was to be our first food packaging… in fact our first product packaging brief, so we were excited to get stuck in. We went on quite a journey, as the exact nature of the product changed, so here is a selection of the steps we took:
You can see the final packaging designs on our portfolio here.
Here’s some samples of an identity we have lovingly crafted for a brand new venture, The Travelling Baker, that Instadesign is proud to be working with. We are also building a lovely website (currently just a holding page).
We were approached by Lancaster based farm food wholesaler, River Village foods, in early 2011. They were looking to create a clean, professional identity for their growing business. We did just that and designed a selection of logotypes with a hint of vintage, and some stationery and banners to go with them. Here is a sample of the results:
A small but beautiful cafe & restaurant in Didsbury wanted a vintage feel to their new food menu, but didn’t want a total re-brand. We took the existing logo and colour scheme, dialed it down a touch, and put together a menu we feel matches the fusion of modern and boutique styles found at the eatery.
I can't underestimate the value of Instadesign's work and customer support. I would not have got Thrive Therapies started without it! The designer listened to my unskilled ideas, created what I suggested and then made something far far better - always balancing listening to the customer vs their expert knowledge of logo design. Worth every penny and more!
Instadesign work quickly and always go that extra mile to ensure that we are completely happy with the work.
I've worked with Henry at Instadesign on several of my branding and web design projects and I've been mightily impressed. He has a great work ethic, very knowledgeable and gets things done, fast. He's an all round good egg too.
I have worked with Henry at Blank Media Collective and within other roles. Each time he has been a delight to work with, understanding what the organisations needed, as well as suggesting exciting and innovative ideas to help strengthen our work.
I'm really proud of the website that Henry has made me! I think it looks really professional and it's easy for someone to move their way around in order to find out about various aspects of my business. I'm excited to use this now as a platform for 'phase 2' of my business. As well as bringing various technical and design skills to this project, Henry has been a thoroughly lovely person to work with. Thank you for all the hard work, Henry, and for helping my business out in this way!