Sometimes the design process can be so simple and so satisfying, you get from start to finish with zero stress, and it all seems almost too good to be true. I was approached by Active Isolated Stretching Clinic, who had decided to abbreviate their name to The Stretching Clinic, (great move by the way guys), so of course they needed a new logo.

I was given a very clear brief, with certain stipulations such as colour, but complete free reign other than that. Within a few hours I had put together two logo options, one of which the client was extremely happy with straight off the bat. This was the initial response:

You nailed it with the round logo, that’s fantastic!

After a few very minor changes the logo was ready, and both the client and I were really pleased with how the whole process had gone. I have another logo to add to my collection, and the client has the beginnings of a vastly improved brand (even if I say so myself)!

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