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The opulent looking Dowsing & Reynolds shop in County Arcade in Leeds' Victoria Quarter (Photo: Retail Gazette)

I was approached by startup lighting company Dowsing & Reynolds. They were in need of a vintage style logo.

A classic case of ‘less is more’, I feel. I’ve had feedback from people saying it looks like it belongs on a 1950s tractor or radio, which I’m quite happy about because I think that fits perfectly with the desired image of the company!

This logo project subsequently morphed into something much, much bigger; a full on brand identity, which was to be carried over all aspects of the company’s materials, including their website, their product packaging, and their stunning shop front in Leeds.

As a thank-you to you for scrolling all the way to here, here’s an initial logo idea that didn’t quite make it: