Absolut Center (A Post About ‘Absolute Centering’)


I recently read a Smashing Magazine post by Stephen Shaw on making things appear slap bang in the middle of a web page no matter what – this is known in the trade as ‘absolute centering’. Believe it or not this is something that web developers and designers have been struggling with for years. Stephen’s method is so astonishingly elegant in its simplicity, I just had to try it out for myself! Of course, I needed an object to place in that central position and the idea struck me. Ten minutes later it was a reality. I tweeted about it and Stephen replied:

"Great little demo! Absolut-ly perfect." Stephen Shaw's response to my demonstration of absolute centering.

I really hope Absolut don’t mind – I know their iconic ad campaign has been spoofed a few times before!

Written by Henry Roberts

Henry is our project manager, lead designer and chief perfectionist. With a background in commercial graphic design and over 15 years' experience, Henry can handle your account as well as your pixels with expertise, agility and above all an unshakable smile.

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